Apply to Exhibit in World Market Initiative Programme

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As part of Kenya’s participation in the World Expo 2020 Dubai, the Country will take part in the Expo World Market Initiative Programme. This programme will provide opportunities for suitable exhibitors to exhibit and conduct commercial activities at the commercial area of the Kenya Pavilion. Companies interested in exhibiting at the commercial space are required to meet the following specifications: -

  1. Companies should be in specific target sectors where Kenya may have a competitive edge. These are; Tea, Flowers, Leather & Textiles, Medicaments, Horticulture, Tourism, Goat/Lamb meat, Coffee, Food Preparations, Cosmetics, Dairy products, Tobacco, Oil Paintings, Woodworks and Briquettes, furniture, and products in the art sector.
  2. Companies must be producers or manufacturers and NOT traders or middle men/women and where possible, should not have participated in previous world Expos, to give opportunity for more Kenyans to participate.
    This retail opportunity will provide Kenyan exhibitors the opportunity to showcase their talent, culture and material resources on a global platform and highlight their innovativeness and design capabilities. Through this window, the Kenya Pavilion will increase the visitors experience by availing sellable and tangible take away objects which will create a lasting and memorable connection with Kenya. Of importance to note is that;
  • Only food and beverage items (that do not require preparation) and are non-perishable will be permitted,
  • Alcoholic food and beverage items are not permitted for sale,
  • Obtaining approval from the relevant food and health authorities is the responsibility of participants.


To ensure that we exhibit the best that Kenya has to offer, applicants will go through an evaluation and selection process to select the most suitable products for showcasing during the expo. Products that will be selected for sale during the Expo 2020 Dubai will be expected to meet the following requirements:

  • Representative of Kenyan Culture,
  • Sourced and produced in Kenya,
  • Must be branded with the Made in Kenya Brand Mark
  • Adapted to the UAE market (Product branding guidelines and culture) including the following as part of product labelling; Must have bar codes, date of manufacture & expiry where applicable, product ingredients & material composition where applicable, storage guidelines where applicable, weight where applicable, how to use & application instructions, certification marks, standards mark, product brand name, full company contact details, among others.

How to Apply
Apply for participation by filling the Online Application Form on or before 15th February 2021.


The Kenya Export Promotion and Branding Agency (KEPROBA) is a State Corporation established under the State Corporations Act Cap 446 through Legal Notice No.110 of August 9th, 2019 after a merger between Export Promotion Council and Brand Kenya Board.The Agency’s core mandate is to implement export promotion and nation branding initiatives and policies to promote Kenya’s export of goods and services
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