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What is an EXPO

World Expos, officially known as International Registered Exhibitions, are a global gathering of nations dedicated to finding solutions to pressing challenges of our time by offering a journey inside a universal theme through engaging and immersive activities. World Expos welcome tens of millions of visitors, allow countries to build extraordinary pavilions and transform the host city for years to come. Depending on the type, a Expo lasts between 3 to 6 months.

The Bureau international des expositions (BIE) (English: Bureau of International Expositions) is an intergovernmental organization created to supervise international exhibitions (also known as expos or world expos) falling under the jurisdiction of the Convention Relating to International Exhibitions.

There are two categories of expos

Word Expos

BIE-International Registered exhibitions that take place every 5 years and last up to 6 months. All exhibitions in this category, which took place before 1928, were subsequently recognized by the BIE.

Specialised Expo

BIE-International Recognised exhibitions that take place between 2 World Expos and last up to 3 months.

Founding and Purpose

The BIE was established by the Convention Relating to International Exhibitions, signed in Paris on 22 November 1928, with the following goals:

to oversee the calendar, the bidding, the selection and the organization of World Expositions; and

to establish a regulatory framework under which Expo organizers and participants may work together under the best conditions.

Today, 170 member countries have adhered to the BIE Convention.

The BIE regulates two types of expositions: Registered Exhibitions (commonly called World Expos) and Recognized Exhibitions (commonly called Specialized Expositions). Horticultural Exhibitions with an A1 grade, regulated by the International Association of Horticultural Producers, are recognized since 1960.

The Bureau International des Expositions also recognises the Milan Triennial Exhibition of Decorative Arts and Modern Architecture, on grounds of historical precedence, provided that it retains its original features. Read more about the history of Expos

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As part of Kenya’s participation in the World Expo 2020 Dubai, the Country will take part in the Expo World Market Initiative Programme. This programme will provide opportunities for suitable exhibitors to exhibit and conduct commercial activities at the commercial area of the Kenya Pavilion. Companies interested in exhibiting at the commercial space are required to meet the following specifications: -

  1. Companies should be in specific target sectors where Kenya may have a competitive edge. These are; Tea, Flowers, Leather & Textiles, Medicaments, Horticulture, Tourism, Goat/Lamb meat, Coffee, Food Preparations, Cosmetics, Dairy products, Tobacco, Oil Paintings, Woodworks and Briquettes, furniture, and products in the art sector.
  2. Companies must be producers or manufacturers and NOT traders or middle men/women and where possible, should not have participated in previous world Expos, to give opportunity for more Kenyans to participate.
    This retail opportunity will provide Kenyan exhibitors the opportunity to showcase their talent, culture and material resources on a global platform and highlight their innovativeness and design capabilities. Through this window, the Kenya Pavilion will increase the visitors experience by availing sellable and tangible take away objects which will create a lasting and memorable connection with Kenya. Of importance to note is that;
  • Only food and beverage items (that do not require preparation) and are non-perishable will be permitted,
  • Alcoholic food and beverage items are not permitted for sale,
  • Obtaining approval from the relevant food and health authorities is the responsibility of participants.


To ensure that we exhibit the best that Kenya has to offer, applicants will go through an evaluation and selection process to select the most suitable products for showcasing during the expo. Products that will be selected for sale during the Expo 2020 Dubai will be expected to meet the following requirements:

  • Representative of Kenyan Culture,
  • Sourced and produced in Kenya,
  • Must be branded with the Made in Kenya Brand Mark
  • Adapted to the UAE market (Product branding guidelines and culture) including the following as part of product labelling; Must have bar codes, date of manufacture & expiry where applicable, product ingredients & material composition where applicable, storage guidelines where applicable, weight where applicable, how to use & application instructions, certification marks, standards mark, product brand name, full company contact details, among others.

How to Apply
Apply for participation by filling the Online Application Form on or before 15th February 2021.

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The Kenya Export Promotion and Branding Agency (KEPROBA) is a State Corporation established under the State Corporations Act Cap 446 through Legal Notice No.110 of August 9th, 2019 after a merger between Export Promotion Council and Brand Kenya Board.The Agency’s core mandate is to implement export promotion and nation branding initiatives and policies to promote Kenya’s export of goods and services
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