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Monday 12th July, 2021, Nairobi: Kenya is the “Guest Country” during this year’s Coffee Expo 2021 in Seoul, South Korea. The four-day Expo that kicks off on Wednesday 14th July to 17th July 2021, will position Kenya as a leading Coffee producer and exporter. As a guest country in this year’s show, Kenya will be the country of focus at the expo having been given prime location and preference in all side events.
Preparation for Kenya’s participation at the expo was being coordinated by the Coffee Directorate and the Coffee Subsector Reforms Implementation Standing Committee (CSSRISC) as well as the Ministry of Industry, Trade and Enterprise Development.
“We are happy to be the country of focus in this year’s Coffee Expo. This is not only a platform for Kenya’s Coffee Exporters to meet, network and do business with their counterparts in Korea, but it will also give us an opportunity as a country to position Kenya’s Coffee as unique and high quality,” said Hon. Betty Maina, Cabinet Secretary, MOITED, who is also the leader of delegation to Seoul.
Kenya has been one of South Korea’s key trade partner with a total bilateral trade between the two countries averaged USD 272 million over the years 2011 to 2020 and total trade was high in 2014 at USD 373 million. Kenya’s export to South Korea has averaged USD 41 million over the same period 2011 to 2020; and exports were high in 2016 at USD 104 million. Imports from South Korea averaged USD 231 million; and the imports were high in 2014 at USD 345 million.
Kenya’s main exports to South Korea in 2020 are comprised of; coffee, and copper waste, which accounted for 80.4% of total exports to South Korea. Other export products were; articles of apparels & clothing accessories, tobacco, and cut flowers, which accounted for the additional share of 14%.
Kenya’s Coffee is ranked 4th in terms of consumption and attracts low tariffs of 8% as compared to tea which attracts 40% tariff. Korea consumes more Kenyan coffee than countries like Germany and USA. This indicates that more marketing should be directed towards our Korean Markets so as to keep the coffee export to Korea steady. South Korea was the second importer of coffee in Asia after Japan in 2017 with a volume of $655 million. The 2020 Covid-19 pandemic has led to a drop in volume in coffee exports to major markets. Kenya has ranked 8th in terms of total coffee output globally. Vietnam is the largest coffee producer in the world.
South Korea has big market potential for Coffee. Young urban professionals are the key to a successful coffee industry since coffee is the main beverage in meetings, work, breakfast, lunch and urban areas. The country’s coffee culture is indispensable and coffee exporters from Kenya can capitalize on that so as to increase exports.
“We are happy to be the country of focus in this year’s Coffee Expo. This is not only a platform for Kenya’s Coffee Exporters to meet, network and do business with their counterparts in Korea, but it will also give us an opportunity as a country to position Kenya’s Coffee as unique and high quality,” said Hon. Betty Maina, Cabinet Secretary, MOITED, who is also the leader of delegation to Seoul.
Kenya has been one of South Korea’s key trade partner with a total bilateral trade between the two countries averaged USD 272 million over the years 2011 to 2020 and total trade was high in 2014 at USD 373 million. Kenya’s export to South Korea has averaged USD 41 million over the same period 2011 to 2020; and exports were high in 2016 at USD 104 million. Imports from South Korea averaged USD 231 million; and the imports were high in 2014 at USD 345 million.
Kenya’s main exports to South Korea in 2020 are comprised of; coffee, and copper waste, which accounted for 80.4% of total exports to South Korea. Other export products were; articles of apparels & clothing accessories, tobacco, and cut flowers, which accounted for the additional share of 14%.
Kenya’s Coffee is ranked 4th in terms of consumption and attracts low tariffs of 8% as compared to tea which attracts 40% tariff. Korea consumes more Kenyan coffee than countries like Germany and USA. This indicates that more marketing should be directed towards our Korean Markets so as to keep the coffee export to Korea steady. South Korea was the second importer of coffee in Asia after Japan in 2017 with a volume of $655 million. The 2020 Covid-19 pandemic has led to a drop in volume in coffee exports to major markets. Kenya has ranked 8th in terms of total coffee output globally. Vietnam is the largest coffee producer in the world.
South Korea has big market potential for Coffee. Young urban professionals are the key to a successful coffee industry since coffee is the main beverage in meetings, work, breakfast, lunch and urban areas. The country’s coffee culture is indispensable and coffee exporters from Kenya can capitalize on that so as to increase exports.
Kenya Export Promotion and Branding Agency which is charged with promotion of Kenya exports will take advantage of this Expo to profile Kenya Coffee as unique and of high quality and enhance preference among Korean consumers.
Kenya delegation to Seoul comprise of government officials and the Coffee producers including Gatundu South Coffee Farmers, Meru Coffee Millers Cooperative Union, Kipkelion District Cooperative Union, Embu District Cooperative Union Mill, Mt Elgon Farmers’ Cooperative Union, Bungoma County Cooperative Union, Machakos District Cooperative Union, Othaya Coffee Farmers’ Cooperative Society, Tharaka Nithi County Coffee Mill Cooperative Union, as well as Kenya Coffee Cooperative Exporters Ltd.
Coffee Expo Seoul will bring together the entire coffee and coffee related industries under one roof in South Korea’s booming coffee business. The Expo will provide an ideal platform where both local and international buyers and exhibitors can interact with new products and trends in the coffee industry prior to the onset of the summer coffee season. A similar last Coffee Expo event in 2019 attracted a total of 224 exhibitors and 47,909 visitors.
The 2021 edition was expected to be held on the 31st March – 3rd April 2021 but was postponed to July due to the surge in COVID 19 cases.
Kenya delegation to Seoul comprise of government officials and the Coffee producers including Gatundu South Coffee Farmers, Meru Coffee Millers Cooperative Union, Kipkelion District Cooperative Union, Embu District Cooperative Union Mill, Mt Elgon Farmers’ Cooperative Union, Bungoma County Cooperative Union, Machakos District Cooperative Union, Othaya Coffee Farmers’ Cooperative Society, Tharaka Nithi County Coffee Mill Cooperative Union, as well as Kenya Coffee Cooperative Exporters Ltd.
Coffee Expo Seoul will bring together the entire coffee and coffee related industries under one roof in South Korea’s booming coffee business. The Expo will provide an ideal platform where both local and international buyers and exhibitors can interact with new products and trends in the coffee industry prior to the onset of the summer coffee season. A similar last Coffee Expo event in 2019 attracted a total of 224 exhibitors and 47,909 visitors.
The 2021 edition was expected to be held on the 31st March – 3rd April 2021 but was postponed to July due to the surge in COVID 19 cases.
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About Kenya Export Promotion and Branding Agency
The Kenya Export Promotion and Branding Agency (KEPROBA) is a State Corporation established under the State Corporations Act Cap 446 through Legal Notice No.110 of August 9th, 2019 after the merger of the Export Promotion Council and Brand Kenya Board. KEPROBA’s mandate is to implement export promotion and nation branding Initiatives and policies to promote Kenya’s export of goods and services.
CONTACT US ON:
Email: This email address is being protected from spambots. You need JavaScript enabled to view it. Tel: 0721588581
Website: www.brand.ke
Twitter: https://twitter.com/MakeItKenya
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About Kenya Export Promotion and Branding Agency
The Kenya Export Promotion and Branding Agency (KEPROBA) is a State Corporation established under the State Corporations Act Cap 446 through Legal Notice No.110 of August 9th, 2019 after the merger of the Export Promotion Council and Brand Kenya Board. KEPROBA’s mandate is to implement export promotion and nation branding Initiatives and policies to promote Kenya’s export of goods and services.
CONTACT US ON:
Email: This email address is being protected from spambots. You need JavaScript enabled to view it. Tel: 0721588581
Website: www.brand.ke
Twitter: https://twitter.com/MakeItKenya
FB: https://web.facebook.com/MakeItKenya/
Linked-in: https://www.linkedin.com/company/keproba/
Instagram: https://www.instagram.com/makeitkenya/