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Changamka1Wednesday 24 November 2021, Nairobi: Kenya Export Promotion and Branding Agency has partnered with Kenya Association of Manufacturers to host this year’s Kenya Manufacturing Summit and Expo dubbed the Changamka Shopping Festival scheduled to take place from 24th to 28th November 2021 at Kasarani Stadium in Nairobi as well as from 1st to 5th December 2021 at Mama Ngina Park in Mombasa.
The Festival will be the biggest shopping festival in Kenya and is expected to create numerous opportunities for industries, stakeholders and the public to celebrate, discuss and come up with ways of transforming Kenya through manufacturing and industrialization. Over 120 Kenyan companies from various sectors are participating.
The Agency seeks to use this opportunity to advance the Buy Kenya, Build Kenya initiative that will not only expand markets for local products but will also lead to increased job opportunities that will economically transform the lives many Kenyans in the small and medium sized enterprises sector.
“COVID 19 pandemic has taught us that self sufficiency is the best thing that can ever happen to a country. We therefore encourage our industries to adhere to the best standards in production and all Kenyans to buy and consume local products to boost key sectors,” said Dr. Wilfred Marube, Chief Executive Officer, Kenya Export Promotion and Branding Agency.
“Growing domestic demand for local goods is great for import substitution as well as increasing affinity of our products for the diaspora market, which in turn will stimulate exports of finished products,” He added.

The Agency will thus leverage on the event to recruit more stakeholders into adopting the Made in Kenya brand Mark that is aimed at identifying and authenticating all Kenyan goods and services and giving them a competitive advantage on both local and global markets.
“This Mark strengthen Kenya’s position as a Made-in country in a bid to position the country as an industrial hub for Africa. More than 60 local companies have adopted this Mark,” Dr. Marube added.
Changamka2Changamka Festival comes at a time when the manufacturing sector in the country is slowly recovering from the adverse effects of Covid-19 pandemic will therefore demonstrate the need for resilient in different sectors on our economy.
According to Kenya Association of Manufacturers CEO Phyllis Wakiaga, KAM intends to boost the manufacturers technical ability and knowledge about the nature and quality of products in order to build Kenyan businesses to access more markets. Through such initiatives like Changamka Festival, the KAM is keen to support emerging firms to penetrate the rest of the African region. This, according to Wakiaga, will increase intra-African trade under the African Continental Free Trade Area (AfCFTA) and the Middle East and Europe hence expanding the Kenyan economy by at least Ksh. 300 billion if done successfully.
Manufacturing sectors across the 47 counties will participate in the Festival which will also consist of exhibitions, fashion shows, product launches and business summits.
Kenya Export Promotion and Branding Agency will also use the platform to share the numerous opportunities to stakeholders in the manufacturing sector available in the ongoing Expo Dubai

About KEPROBA

The Kenya Export Promotion and Branding Agency (KEPROBA) is a State Corporation established under the State Corporations Act Cap 446 through Legal Notice No.110 of August 9th, 2019 after a merger between Export Promotion Council and Brand Kenya Board.The Agency’s core mandate is to implement export promotion and nation branding initiatives and policies to promote Kenya’s export of goods and services
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