The COVID-19 pandemic has disrupted the world and impacted on economic activities. Due to restrictions across the globe, various events/programs have been cancelled or postponed to minimize the spread of the virus. In our efforts to continue developing and diversifying Kenya’s export markets, we have resorted to leveraging on technology to achieve this objective. As such, we intend to partner with Ecommerce sites such as Alibaba, Amazon, Jumia, JD.COM to promote Kenya’s exports.
The e-commerce sites will enable us to:
•Penetrate and sell to markets that were previously too difficult or expensive to reach.
•Enable new buyers discover Kenyan products, research on them online and quickly place their orders.
•An opportunity for existing buyers to research new products, suppliers and services at their convenience and not having to wait for a trade show
•Enables buyers to have immediate access to Kenya’s product range, pricing, and other vital information about Kenyan products
•Find new customers and open new markets. Different marketplaces are popular in different countries, and for different types of goods.
The Ecommerce platforms
| Alibaba | This is one of the largest B2B wholesale marketplaces in the world. It was founded in 1999 by Jack Ma. The ecommerce platform helps sellers reach buyers around the world. It is an ideal platform for wholesale trade and provides an opportunity to reach millions of business buyers globally; 14,029,360 active buyers globally from over 190 countries. It also offers an opportunity to get discovered and facilitate sales through their business intelligent tools, storefront and catalogues, Ads and Lead Generation, Analytics and Support. |
| Amazon |
This is one of the largest B2C/B2B platforms in the world. The ecommerce platform provides an opportunity for us to reach over 300 million buyers worldwide. The platform is geotargeted presenting an opportunity to create specific stores targeted at specific markets: USA, Japan, UK, and the UAE |
| Jumia |
The Jumia platform provides an opportunity to market and boost our brand to millions of people in most countries across Africa. It is one of the most visited portals in Africa and has presence in 11 countries. In Kenya, they have received 3million unique visitors per month and 1.1 billion-page views |
| JD.com | JD stands for Jing Dong and is a B2C e-commerce platform with 301.8 million active users. It is divided into two, direct sales and marketplace. In direct sales, JD sources directly from brands and suppliers and sells them directly to customers. The marketplace is when third party sellers sell products directly to customers. JD worldwide is a cross border e-commerce platform that enables Chinese customers to purchase products from other countries with ease and convenience. The platform offers international merchants the ability to tap into the Chinese market even if they do not have a physical presence in China. |
Objectives
•To open new markets which currently don't buy our products
•To increase awareness of Kenya’s products in the target markets
•To grow our market share in the specific markets
•To increase the penetration of the Kenyan products in the target markets
•Inspire customer loyalty with our own dedicated multipage store
Target audience
We shall target buyers in the following 22 priority markets.
Americas-USA
Europe: Netherlands, United Kingdom, Italy, Germany, Russia Poland
Africa: Uganda, Tanzania, Rwanda, DRC, Egypt, Somalia, Nigeria, Ghana, Ethiopia
Middle East: UAE, Qatar
Far East Central and South East Asia: China, Kazakhstan, Japan, Pakistan
Target Products
Preserved Leguminous Vegetables, Fresh Or Chilled Vegetables, Fresh Or Dried Macadamia Outfires Or Dried Avocadoes, Pineapple Juice, Preserved/Canned Pineapples. Men Clothing, Women Clothing, Soap Detergents, Medicaments, Goat Meat, Food Preparations, Salt, Tea, Coffee. Iron And Steel Products, Manufactured Tobacco And Cigarettes, Fresh Cut Roses And Buds, Fresh Cut Flowers And Buds.
Promotional period: ONE (1) year
How you will benefit
•Opportunity to grow your business by increasing your customer base
•Opportunity to penetrate and sell to markets that were previously difficult or expensive for you to reach.
•When you are online, new buyers will be able to discover your products, research on them online and quickly place their orders.
•International buyers will have immediate access to your product range, pricing, and other vital information about your products.
Target number of Kenyan exporters
We are looking for Kenyan Exporters as shown below:
•Alibaba- Unlimited
•Amazon USA- 10
•Amazon Japan-10
•Amazon UK-10
•Amazon UAE-10
•Jumia- Unlimited
•JD.COM- Unlimited
•Jumia- Unlimited
Selection Criteria
The following criteria shall be used in selection of Enterprises.
- The business must be duly registered in Kenya
- The enterprise must be tax compliant
- The enterprise must have been exporting for the last 5 years
- The products must have the necessary certifications/licenses
- The Enterprise must have enough quantities to supply product
Cost : The Kenya Export Promotion and Branding Agency will meet all the associated costs during the promotional period.
For additional information please contact;
Hilda Ogada
Manager, Brand and Marketing
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