In March 2022, Kenya's horticulture sector struck an agreement with Land O'Lakes, an American nonprofit organization, to assist smallholder farmers in meeting international standards and minimizing losses due to product rejection on the global market.

Photo courtesy of African Agri Magazine

Land O'Lakes will use capacity building to help farmers linked with the Fresh Produce Consortium of Kenya satisfy sanitary and phytosanitary standards through the Trade of Agriculture Safely and Efficiently programme.

Kenya has struggled for years with the interception of fresh produce by European authorities concerned with quality and standards, which has resulted in local produce being denied entry into that market.

The Memorandum of Understanding (MoU) will go a long way in safeguarding farmers revenues by reducing the number of consignments that are confiscated.