The Kenya Export Promotion and Branding Agency has been ranked among the top 25 transformative corporate brands influencing business in Kenya by the Knowledge Warehouse Kenya magazine.
The publication provides an overall ranking from its list of criteria that includes: public expression of the desire to be customer focused, innovative business model in use, consistent brand identity over the long-term, among others. Brands that scored highly in most of these criteria ranked higher up on the list.
The Kenya Export Promotion and Branding Agency appeared at the 21st slot having been recognized for its efforts in fulfilling its mandate. In terms of export promotion, the Agency is developing an e-portal that will serve as a resource center for exporters. The portal will link Kenyan exporters to global buyers, provide capacity building programmes through the Exporter’s academy and provide crucial information and statistics in terms of market intelligence. Kenya has shown signs of resilience in the export sector. The total exports in 2021 grew to Sh743.7 billion compared to Sh643.7 billion in 2020 which marks an increase of 15.5%. The Kenya Export Promotion and Branding Agency is contributing to this growth by diversifying Kenya’s export products and markets, as outlined in its three-year strategic plan.
- On matters concerning Kenya’s Nation Brand, the Agency has created the Made in Kenya Brand Mark for Kenyan goods and services. Through sensitization and promotion, KEPROBA has helped drive the widespread adoption of the “Made in Kenya” mark with 235 enterprises having taken up the mark so far. Adoptees of this mark are profiled and promoted by the agency through digital campaigns and partnerships. The Agency has also developed the Public Service Branding Manual for the public service, which is expected to create a cohesive look and feel within the public service. The manual contains visual guidelines for Government ministries, departments and agencies.
Kenya successfully participated at the first of its kind World Exhibition dubbed the 2020 Dubai Expo. KEPROBA was spearheading Kenya’s participation at the trade show while partnering with other government agencies as well as the private sector. The Kenya pavilion is estimated to have received at least 7.5 million visitors during the expo, with the average number of visitors reaching up to 3000 per day.
From Left: KEPROBA CEO Dr. Wilfred Marube, Ministry of Trade, Enterprise and Development Cabinet Secretary Hon Betty Maina, KEPROBA Chairman Mr. Jaswinder Bedi EBS, MBS at the Kenya- UAE High-Level Business Forum during Dubai Expo2020 Kenya Week Programme.
The Knowledge Warehouse Kenya is a publishing company that is aimed at providing insightful and valuable information to its audience across the world. The company also publishes various magazines including: Business Monthly, Motor and Her, among others. The ranking conducted by the company also includes Safaricom, Absa Bank, East African Breweries Limited and more as some of the brands impacting businesses in Kenya.
To read more: https://www.theknowledgewarehouseke.com/top-25-most-transformative-corporate-brands-impacting-business-2022/